Investing the emotional, time and budgetary resource in the production of a new-business proposal – whether in answer to a tender call or in a proactive pursuit – should be founded on a (crystal) clear and decisive strategy about the market segment you’re targeting.
Jordan has worked with numerous enterprises – small, medium, and large – to hone their clarity with regard to their target market or markets.
Possessing as deep and detailed a knowledge base as possible about each of an enterprise’s opponents is one of the fundamentals of competitive intelligence (CI).
CI is one of Jordan’s core skills and she employs it in the formulation of all marketing and bid strategy and pursuit documentation.
While having precision clarity on an enterprise’s target markets, and its intended clients from within those segments, pinpoints the bullseye, it’s the crafting of the arrow and the firing of it that counts thereafter.
No proposal or bid of any real significance should be produced without a guiding strategy. In our world, we don’t fire the arrow until we’ve taken informed aim. To do so is to neglect to take full opportunity to optimise the outcome and the enterprise’s Return on Investment in entering into the pursuit.
Formulating a winning submission – whether a proactive proposal, the response to a formal tender call (e.g. Expression of Interest, Request for Proposal), or a customizable, re-usable template – it’s all our specialty . . . along with all that goes before it in the broader production process.
All the competitive intelligence, all the client insights and other research, all the strategy smarts and all the top-shelf copywriting fall flat if they don’t culminate in an impacting, context-appropriate, strategy-supporting end-product.
Barbi’s creative talent and razor-sharp ability to translate commercial objective into design brief is legendary – and almost without precedent, according to Jordan’s more than two decades of experience in working intensively with developers and designers. Thus, Jordan’s initiation to Barbi to support her in her work for Proactive Proposals’ clientele.