How we make your goals a reality

We work with ambitious, growth-minded Small & Medium-sized Enterprises to:

Get precision-clear on their optimum target market segments.

Develop a granular understanding of their competition – large and small, major and minor.

Define and/or refine their (external and internal) strategies for penetrating their target segment/s and organisations.

Formulate and document actionable strategies.

Craft and produce high-stakes sales and new-business proposals (one-off or customisable)

Produce on-line and off-line promotional and other supporting material.

Get precision-clear on their optimum target market segments and their offering/s to each.

Investing the emotional, time and budgetary resource in the production of a new-business proposal – whether in answer to a tender call or in a proactive pursuit – should be founded on a (crystal) clear and decisive strategy about the market segment you’re targeting.

Jordan has worked with numerous enterprises – small, medium, and large – to hone their clarity with regard to their target market or markets.

Develop a granular understanding of their competition – large and small, major and minor

Possessing as deep and detailed a knowledge base as possible about each of an enterprise’s opponents is one of the fundamentals of competitive intelligence (CI).

CI is one of Jordan’s core skills and she employs it in the formulation of all marketing and bid strategy and pursuit documentation.

Define and/or refine their (external and internal) strategies for penetrating their target segment/s and intended client organisations.

While having precision clarity on an enterprise’s target markets, and its intended clients from within those segments, pinpoints the bullseye, it’s the crafting of the arrow and the firing of it that counts thereafter.

Formulate and document actionable strategies for specific pursuits and proposals.

No proposal or bid of any real significance should be produced without a guiding strategy. In our world, we don’t fire the arrow until we’ve taken informed aim. To do so is to neglect to take full opportunity to optimise the outcome and the enterprise’s Return on Investment in entering into the pursuit.

Craft and produce high-stakes sales and new-business proposals (one-off or customisable).

Formulating a winning submission – whether a proactive proposal, the response to a formal tender call (e.g. Expression of Interest, Request for Proposal), or a customizable, re-usable template – it’s all our specialty . . . along with all that goes before it in the broader production process.

Produce on-line and off-line promotional and other supporting material.

All the competitive intelligence, all the client insights and other research, all the strategy smarts and all the top-shelf copywriting fall flat if they don’t culminate in an impacting, context-appropriate, strategy-supporting end-product.

Barbi’s creative talent and razor-sharp ability to translate commercial objective into design brief is legendary – and almost without precedent, according to Jordan’s more than two decades of experience in working intensively with developers and designers. Thus, Jordan’s initiation to Barbi to support her in her work for Proactive Proposals’ clientele.